Strategic Brand Developers: Research and Consulting

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IdeaMap®
About the IdeaMap.Net and IdeaMap Customized, software suite for product creation, messaging & positioning

IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ it!Ventures™ TrialMap™ ProductEngineer®

IdeaMap®
About the IdeaMap.Net and IdeaMap Customized, software suite for product creation, messaging & positioning

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
About MessageMap, fast, powerful, scientific technology, exclusively for healthcare and pharmaceutical industry

InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

it!Ventures™
it!Ventures, the optimal solution for marketers, developers and agencies

ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap™
TrialMap provides a proven methodology to improve jury selection

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Re-inventing Advertising through Addressable Minds™
October 2008
What exactly do you say – how do you say it – and to whom?

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Current Publications

New Books Coming in 2009

In his new book Dr. Moskowitz shares his thoughts and experiences with a young audience
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Current Publications

New Books Coming in 2009

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