Strategic Brand Developers: Research and Consulting

IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization

StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research

MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry

InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.

Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.

ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response

Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.

ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors

TrialMap™
TrialMap provides a proven methodology to improve jury selection

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NBCNews.com: PoliticsNation: The Hunger Games
March 8, 2013
Author, Michael Moss (“Salt, Sugar, Fat”) talks with Al Sharpton about the chemical alterations in food. Mr. Moss quotes Dr. Howard Moskowitz in his opening interview.

Colbert Report: Thought for Food - Bloomberg & The Nacho Bliss Point
March 6, 2013
Comedy Central figure Colbert riffs on Michael Moss food addiction cover article in NY Times quoting Howard Moskowitz’s work on food optimization.

The New York Times Magazine
February 24, 2013
(Salt + Fat 2 / Satisfying Crunch) X Pleasing Mouth Feel = A Food Designed to Addict

PR NewsChannel
January 22, 2013
Famed Harvard mind scientist using his award-winning methods to create peace in the Middle East

Innovate-by-Day
This blog post appeared on Innovate-by-Day. It features Howard Moskowitz, Ph.D., President of Moskowitz Jacobs Inc. and Batool Batalvi, co-keynote presenters on “New Digital Media” at the Dec. 3-4, 2012 nextMedia conference held in Toronto, Canada.

Medical Diagnostics of Chiriqui blog
September 11, 2012
Interview with Dr. Howard Moskowitz

FoodNavigator-USA.com
March 23, 2011
What is the dollar value of a food sensation?...

The New York Times
May 30, 2010
The Hard Sell on Salt

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