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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection


News

More News

Video


video

Howard Moskowitz, Ph.D. talks about Stealth(c) and the future of high-volume trading


Food Doctor Archive

video
World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Executive Management

Dr. Howard R. Moskowitz - Chief Executive Officer 
Dr. Howard R. Moskowitz - Chief Executive Officer
Howard Moskowitz is the CEO of i-Novation Inc as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981. ... details



Arlene Gandler, Chief Operating Officer 
Arlene Gandler, Chief Operating Officer
Arlene Gandler, with a background in market research and marketing, serves as the company's chief operating officer. ... details



Bert Krieger, Executive Vice President and Chief Research Officer 
Bert Krieger, Executive Vice President and Chief Research Officer
Mr. Krieger brings a broad range of experience to his position based on his past employment at leading package goods manufacturers and research suppliers. ... details



Michele Reisner, Vice President of Research 
Michele Reisner, Vice President of Research
Michele has over 17 years of experience with MJI concentrating heavily on food and beverage development including category appraisals, experimental designs and product optimizations.... details



Alex Gofman - Vice President 
Alex Gofman - Vice President
Alex Gofman is vice president of Moskowitz Jacobs Inc. He has been leading innovative market research and consulting for many Fortune 500 clients as well as developing new methodologies and applications since he joined the company in 1992.... details



Donna Lashower - Chief Financial Officer & Treasurer 
Donna Lashower - Chief Financial Officer & Treasurer
Ms. Lashower, an experienced CPA, serves as the Company`s CFO and Treasurer. ... details



Carolyn Cappello, Vice President of Field Operations 
Carolyn Cappello, Vice President of Field Operations
Carolyn has held various management positions with some of the most well-respected full service marketing research organizations over her 25 year professional career... details





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Recent Publications




New Books Coming in 2010


You! What you MUST know to start your career as a professional
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Future High Tide of High End (Tentative title)
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Events


SAS Global Forum Executive Conference 2010
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INFORMS 2010 Practice Conference: Applying Science to the Art of Business
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SIAL Canada 2010
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