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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection
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Howard Moskowitz, Ph.D. talks about Stealth(c) and the future of high-volume trading


Food Doctor Archive

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World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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IdeaMap.Net Interactive Demo

Session Chair for the 2009 ISPIM Conference in Austria

Alex Gofman will be chairing the conference session “Innovating with Users & Customers” at the 2009 ISPIM Conference.  The event, The Future of Innovation - will be held in Vienna, Austria on 21-24 June 2009.

In addition, he will be presenting a paper “The Impact of corporate leadership and innovation claims on consumer perception of premium products”.

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Recent Publications




New Books Coming in 2010


You! What you MUST know to start your career as a professional
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Future High Tide of High End (Tentative title)
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Events


SAS Global Forum Executive Conference 2010
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INFORMS 2010 Practice Conference: Applying Science to the Art of Business
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SIAL Canada 2010
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