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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.

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World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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Endorsements in food: What? By whom? To whom? Driving acceptance in older adults

November 2008

The objective of this paper is to demonstrate that databases of consumer mind-sets, created by experimental design, can be combined and analyzed to identify new product endorsement messaging opportunities for foods for two different age cohorts.

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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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