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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.

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Creating Fragrance Concepts from First Principles: Identifying what Drives 'fit' of Concept Elements to end-uses

January 2003

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint analysis, executed on the Internet, with 150-160 respondents in each of the 30 related studies. The data suggest that respondents can identify which particularly elements in a fragrance oriented concept fit a specific end use, and that the fit to the end use differs by the specific end use. Three segments emerge from the study, based upon the pattern of the responses, with one of the three segments exceptionally responsive to the fragrance descriptions. A second recurring segment emerged that disliked fragrance messaging. A third segment emerged that liked fragrances, but liked other aspects of the concept far more. The paper shows the nature of these segments, and the business opportunity to be gained by creating fragrance concepts that appeal to the segments, rather than to the general population.

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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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