You need to allow Flash content or upgrade your Flash Player
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection


News

More News

Video


Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.

video
World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
video

IdeaMap.Net Interactive Demo

Advertising Energy: Corporate Communications, Public Policy Issues and the Customer Mind

March 2004

Energy, although regulated, is subject to a plethora of messages not unlike other sectors of the economy. As utilities become increasingly more sophisticated about marketing, as they adopt methods pioneered by fast moving consumer goods, and as marketing professionals compete for the consumer dollar, it is no wonder that the utility customer continues to be bombarded with messages. Sophisticated segmentation, the ability to track individual usage, the intimate knowledge of the customer's usage pattern as well as bill payment characteristics all have combined in the hands of the adept marketer to provide information about customers. This has created opportunities to further sell customers on services beyond basic energy usage. The Enron scandal and the thousands of news stories in its wake further bias witness to the increasing sophistication of the energy marketers.

Click here for complete paper

 

All Articles



IdeaMap.Net Clients please click here for account access


Recent Publications




Upcoming Publications



Read More


Events


IFT Wellness (March 2014)
Read More

Consumer Behavior and Food Science Innovations (March 2014)
Read More


Home About MJI What We Do Case Studies & Client Testimonials Articles & Research Library Contact Us Disclaimer Sitemap