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IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
IdeaMap® StyleMap® MessageMap® ChoiceMap™ Concept Optimizer™ Addressable Minds™ TrialMap™ ProductEngineer®
IdeaMap®
IdeaMap®
IdeaMap and IdeaMap.Net software suite for messaging & positioning optimization
StyleMap®
StyleMap®
StyleMap is a software suite for product design and packaging, the optimal solution for pure graphics research
MessageMap®
MessageMap®
MessageMap is a fast, powerful, scientific technology, exclusively for the healthcare and pharmaceutical industry
InnovAidOnline™
InnovAidOnline™
InnovAid is a consumer-driven concept innovation machine for product and lifestyle categories in their later lifecycle stages.
Addressable Minds™
Addressable Minds™
Increase sales effectiveness by 8-15%. How...by knowing what your target audience wants to hear and what will turn them off.
ChoiceMap™
ChoiceMap™
ChoiceMap empowers you to gain a perspective on the business landscape like never before: adjust and optimize your messaging and product features, simulate consumer response
Concept Optimizer™
Concept Optimizer™
Concept Optimizer uses advanced concept optimization techniques to combine winning elements from your completed studies.
ProductEngineer®
ProductEngineer®
ProductEngineer was created for optimizing product development, to help set your products apart from the competitors
TrialMap™
TrialMap™
TrialMap provides a proven methodology to improve jury selection


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Food News Today Video - 4/13/11

Howard Moskowitz' segment on Food News Today - a food news service for both conventional and social media that focuses on the stories and trends that matter.

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World Renowned Author, Malcolm Gladwell, Honors MJI's CEO

What Is IdeaMap.Net?
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IdeaMap.Net Interactive Demo

Emotions

Beyond anxiety and ‘political correctness’: How experimental design trumps ‘gaming it’ and gets more deeply into the mind
July 2009

One of the continuing issues in consumer and public opinion research is the respondent’s desire to please the interviewer or be perceived as being ‘PC’ (politically correct). Covert social pressure may well lead to erroneous information, as the interviewee weighs the answer to be given in light of truth, expected interviewer reaction, and the interviewee’s own ideals.  How, then, does truth get measured, especially when measuring responses for emotionally tinged topics?

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In God we trust: What the God phrase does to relieve anxiety
August 2009

Thus far, measurement barriers inhibited researchers from studying the link between the god concept or image, a special case of spirituality, and anxiety. This study examined the impact of spirituality, mainly of God phrases, as an ameliorator of anxiety.

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Extending Psychophysics Methods to Evaluating Potential Social Anxiety Factors
September 2009

The paper addresses the question of how to create a database of the citizen’s mind about anxiety-provoking situations in the face of terrorism. The approach is grounded in a combination of experimental design, psychophysics (a branch of psychology), and consumer research. The theoretical foundation is illustrated with a set of 15 empirical studies using conjoint analysis in order to understand how consumers respond to anxiety-provoking situations. The approach identifies the mindset towards terrorism at the individual respondent level.

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IFT Wellness (March 2014)
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Consumer Behavior and Food Science Innovations (March 2014)
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